Healthcare insurance brokers, advisors, consultants, third-party administrators (“Advisors”) are in a unique position to have significant influence on workplace wellness strategies for clients.
One task that the Advisor generally takes on is to identify a wellness vendor for the client. It is critical that Advisors are aware that workplace wellness professionals come from varying backgrounds and experience, which may include health education and promotion, public health, health coaching, fitness or athletic training, diet and nutrition, human resources, insurance , or complementary alternative and lifestyle medicine professions (such as lifestyle medicine, acupuncture, massage therapy). Occasionally these individuals have licensed degrees (e.g., Dietitian), and more rarely do they have licensed clinical degrees (e.g., Registered Nurse).
The following provides guidance on professional expectations specific to the Advisor who helps guide a wellness program and/or choose wellness vendors for employer clients.
This Code of Conduct is founded upon ethical principles that focus on the ideal rather than obligatory rules (although following rules is part of acting ethically). The Code of Conduct emphasizes the character of professionals and their relationships with employers and others chosen to design and implement workplace wellness programs. It is the responsibility of the Advisor to aspire to meet this Code of Conduct and to encourage other Advisors to do the same.
An Advisor shall:
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